29 | March | 2016 | ombiaiinterijeri

Are you familiar with Habitat? Affordable, chic and really good quality products. In the next five design posts I will show here some of their products. Their sectionals are heaven. One of the best I ever sat on. It is better version of IKEA. Products with higher quality. Ceramic, wood and leather, no cheap materials.

Habitat is a retailer of household furnishings in the United Kingdom, France, Germany, Spain, and has franchised outlets in many other countries. Founded in 1964 by Sir Terence Conran, I guess that every passionate interior junkie has at least one of his books at home. Part of the company belongst to the Kamprad family – IKEA.

As of November 2015, the company operates stores in Belgium, China, Finland, France, French Guyana, Germany, Greece, Guatemala, Hong Kong, Iceland, La Réunion, Luxembourg, Madagascar, Malta, Martinique, Montenegro, Norway, Philippines, Qatar, Saint-Martin, Singapore, South Africa, Saudi Arabia,Spain, Sweden and Thailand.

Source: Wiki

In 1964 Habitat was at its most influential – it was a revolutionary new way of looking at retail and homeware,” says British designer Tom Dixon, who was appointed head of design at Habitat in 1998 and worked for the company until 2008.

Habitat brought well-designed items into peoples homes before they knew what design was,” explains former head of the Royal College of Art’s Design Products programme Tord Boontje.

Does Habitat has future?
“It will struggle in the contemporary landscape where there is constantly increasing competition from fashion brands like Zara getting interested, American giants like Anthropologie and CB2 coming over and the global monsters like IKEA dominating,” says Tom Dixon.

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